Banking institution Absa believe they deserve a pat on the back for their investment in SA’s Premier League.
Sadly, Absa have pulled a plug on their sponsorship of SA’s topflight. The bank was putting in R100-million per season which ensured clubs were paid their grants, etc.
“I don’t think the specific reasons of why we ended our partnership with the PSL should be the focus. But economically, the world is under pressure and we are not immune to it. So we had to make decisions in the interest of Absa,” said Sponsorship GM Mtunzi Jonas on SA FM Radio.
“As Absa we can confidently say that the Premiership is in a good and better position than when we started with the PSL in 2004 when we sponsored the Absa Cup.
“Our partnership comes to end with a lot of pride and some people have described our involvement as the golden era.
“We believe that we made a huge impact on and off the field. If you look at how teams have benefitted, the players, the broadcasters, etc. The investment over the last 13 years needs to be celebrated because it was a job well done,” he added.
There’s no word yet on who will take over next season.
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By Tiyani wa ka Mabasa