The first ever Betway Women’s Month Thought Leadership conference was successfully held this week.
It turned out to be a two-day session of thought-provoking discussions that resulted in solutions that were put forth by some of the country’s most influential women in sport and business.
A first of its kind by the leading sports betting and entertainment company, the inaugural conference which was held online saw the brand providing the perfect platform for women to freely address some of their struggles in sport before mapping a clear way forward with tangible solutions that would see the women’s game soaring to even greater heights in the near future.
As part of its ongoing efforts of contributing positively to the growth of South African sport, Betway SA lined up an exceptional panel of women from across various sporting bodies and corporates to share their experiences, achievements and suggestions of how women sport can be sustainable and most importantly, profitable for female athletes and their governing bodies.
Speaking on behalf of the brand, Betway SA’s Marketing Manager, David Rachidi said the brand was honoured to have played such an important role in providing a platform for celebrating women’s achievements and also paving a way forward for more success for the women’s game.
“As a brand that remains deeply vested in contributing to the growth of sport, both at an amateur and elite level, it gives us great pleasure and honour to have provided such an important platform for the women’s game.
“For far too long, women’s sport has been neglected but still continued to give us great memories and entertainment. It is equally important for all stakeholders involved in sport, including us as a brand to reciprocate this effort and play our part in growing the women’s game” said Rachidi.
Kicking off the proceedings on Monday was Banyana Banyana head coach Desiree Ellis, Central Gauteng Lions President, Anne Vilas as well as Netball South Africa President, Cecilia Molokwane who all shared some insight on how they were able to overturn a number of obstacles on their way to occupying their respective senior positions in sport.
Other invaluable topics that were unpacked with the aim of elevating the women’s game were spearheaded by highly experienced marketing, brand and media specialists. These included corporate leaders such as Jade Kirkel (Marketing & Branding Expert), Fahmeeda Cassim-Surtee (DStv Media Sales) as well as Tebogo Skwambane from McKenzie and Company.
The brand also pulled out all the stops in bringing together former players who shared their experiences and on how they have made it their personal goals to contribute to the growth of women’s sport.
This included SA Women U17 head coach Simphiwe Dludlu, former Dutch and FC Bayern München defender, Claudia Van Den Heiligenberg as well as former SAFA Women’s Football Technical Director, Fran Hilton-Smith who all provided direction on how best to go about in elevating women sport.
Betway South Africa wishes to extend a happy women’s month message to all the women of South Africa who continue playing their part in sport.