Premier Soccer League Chairman Dr Irvin Khoza has announced Dstv as the new headline sponsor of the Premiership.
The league will now be known the as the Dstv Premiership for the next five-years.
“As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering require an abundance of local content. There is no “them and us,” says Dr Khoza following the announcement on Thursday.
“We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.” He said.
MultiChoice Group CEO, Calvo Mawela believes the deal between DStv and the Premier Soccer League speaks to the essence of who and what the two organisations represent.
“The DStv Premiership is the coming together of two brands that connect South Africans emotionally”, says Mawela.
“Whether you are watching the best of local football or the best local entertainment, the passion for both is unmatched.”
The tag line for the DStv Premiership is Babize bonke bazobona senzani!
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By Ofhani Munyai