The Football Association of Zambia (FAZ) has signed a tripartite broadcast sponsorship deal with ZNBC and Top Star which will see National Division One matches beamed live on TV3.
The deal will be for three years and renewable annually.
ZNBC Director General Malolela Lusambo said the sponsorship sees ZNBC broadcast a minimum of eight matches per month and ZNBC covering all the production costs for the games.
Lusambo added that the ZNBC TV 3 platform offered more airspace for sports content.
Meanwhile, FAZ president Andrew Kamanga said the coming on board of Top Star and ZNBC was historic as it marked the first ever deal of Division One football on national television.
“This deal will give Zambians across the country an opportunity to watch some of their upcoming heroes on national television. The wide coverage by ZNBC will give Zambian football a truly national identity,” said Kamanga.
“The coverage of these matches will also give national team selectors an opportunity to see more players across the country from the comfort of their living rooms,” he said.
The FAZ boss said ZNBC and FAZ will share advertising revenue from the matches on a 50-50 basis.
The sponsorship deal will see National Division One games shown live on ZNBC TV 3.
FAZ National Division One is sponsored by Eden University with Top Star and ZNBC clinching the broadcast rights.
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By Ofhani Munyai