The South African Football Association (SAFA) on Thursday signed a five-year sponsorship agreement with the MultiChoice Group (MCG), under the Showmax brand.
The aim of the partnership is to improve the poor standards of refereeing in the country and create a professional environment for match officials in South Africa.
According to SAFA, the sponsorship deal will support more than 40,000 referees officiating in all matches played under the auspices of the mother body and provides assistance to both the male and female divisions of the sport, in support of SAFA’s Project Equity.
SAFA released a statement that reads as follows:
“Effective this week until 2025, Showmax (MCG’s online subscription video-on-demand service) is the sole and exclusive global SAFA official referee sponsor. The referees will now be known as “the Showmax SAFA Referees.”
“This new relationship will assist SAFA with its referee programme, which is focused on improving the quality of football officiating and feeding the talent pipeline in a fully inclusive manner.
“The development, education and training of match officials is at the core of this invaluable partnership and will assist in ensuring that referees and match officials are kept abreast of the latest innovations and techniques available to best enforce the rules of the game.”
SAFA President, Dr Danny Jordaan said: “The partnership between MultiChoice and SAFA is critical as it allows us to fulfil our development mandate, as well as improving the quality of football officiating at both domestic and international level.
“This partnership will continue to make a contribution to deliver world-class officials on an inclusive basis. It will further accelerate delivery of both male and female match officials for CAF and FIFA competitions,” he added.
The agreement includes a redesigned and rebranded referees’ kit and other branding elements through which the Showmax brand will be showcased at all SAFA levels including:
- DStv Premiership
- National Team matches
- National First Division (NFD)
- ABC Motsepe League
- SASOL Women’s League
- Regional Leagues
- All football tournaments and matches played under the auspices of SAFA
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By FARPost Reporter