Sponsorship hurdle for Botswana League


Botswana’s Premiership faces a sponsorship hurdle ahead of a possible return later this year.

It’s been over 15 months since football activities were halted in the diamond-rich nation, but the Botswana Football League (BFL) has revealed they are yet to secure a sponsor.

The new football body’s leadership, chairperson, Aryl Ralobala and chief executive officer, Solomon Ramochothwane said the BFL is still locked in negotiations with potential sponsors.

A three-year sponsorship deal with Botswana Telecommunications Limited (BTC) has since come to an end, while a year remains in Absa Botswana’s two-year deal worth P7 million.

The League’s TV rights partnership with Department of Broadcasting Services (DBS) has also come to end.

Ramochothwane said the BFL has made progress in the negotiations with potential sponsors and assured stakeholders that they will launch its new partnership before the end of July.

“The league sponsorship is yet to be announced because of some logistical processes.

“We cannot go to a sponsor when we are yet to know when we will start, but we are working around the clock and we should be able to start soon.

“The League dates are not yet set, but what is it happening is that we need to close all the avenues before we can announce the launch of all our products,” Ramochothwane said.

He believes by end of July, the League may have a title sponsor, as well as other product sponsors and a broadcaster.

However, it remains unclear when the League will resume with speculation that August is the targeted month.

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By FARPost Reporter

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