Sundowns announce partnership with Roc Nation Sports


Mamelodi Sundowns have teamed up with one of the world’s leading entertainment and sports agencies, Roc Nation Sports.

According to the club, this is a dynamic collaboration underpinned by values of humility, excellence, and respect.

The collaboration is led and inspired by a passion to make a difference and it will see Sundowns and Roc Nation Sports being a vehicle to drive change through impactful initiatives and alignments, with the greater purpose of uplifting communities and lives.

The Tshwane giants are one of the most successful African football clubs of the modern era with 11 Premiership titles, 18 Domestic Cup trophies s and the continental recognition of winning the 2016 Caf Championship and the 2017 Caf Super Cup.

“Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports. This partnership, with one of the leading sports agencies in the world, will contribute to the club’s vision of becoming one of the best football clubs in Africa,” said chairman of Sundowns Tlhopie Motsepe on Tuesday.

“We are excited to share this relationship with our most important partner, the Mamelodi Sundowns supporters, who join us on this journey as we reach new heights in innovation, entertainment, and success.

“Our motto “The Sky is The Limit” reminds us that no dream is too big; and by working together with like-minded organizations, we can go further and inspire those around us.”

“The core vision of the partnership includes changing the narrative of South African sport, striving for excellence, and living up to the club’s motto of the sky being the limit,” he concluded.

Michael Yormark, President of Roc Nation Sports International said: “Roc Nation Sports is honoured and humbled to partner with one of the most iconic and successful football teams on the African continent.

“The club is led by excellence; their core values are consistent with those of Roc Nation, making this a partnership based on authenticity. Sundowns has an inspiring story; we want to help amplify that story to a global audience while continuing to achieve the club’s business objectives and goals.

“In an effort to maintain Sundowns’ on-field excellence, Roc Nation Sports will be providing advice and consultation regarding transfers and the global football market from the London Office, led by Head of Football, Alan Redmond. The partnership will give Mamelodi Sundowns access to commercial platforms and opportunities that will continue to achieve the business objectives and goals.”

RELATED STORY: Sponsorship hurdle for Botswana League

By FARPost Reporter