Vodacom Tanzania to terminate League sponsorship

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Vodacom Tanzania has decided to end its marriage with the Tanzania Football Federation (TFF) as sponsor of the Mainland Premier League.

The mobile network company signed a three-year deal in 2019 worth a total of Sh9 billion (R52 million), to end in 2021/22.

The deal was a milestone in Tanzanian football which experienced difficulties in the 2018/19 season which had no major sponsor.

Vodacom chief executive officer Hisham Hendi confirmed that they had already informed TFF about their decision.

Hendi said that they have done this as required in the contract after suffering a Sh30 billion (R175 million) loss in the 2020/21, financial year, they opted to stop sponsoring the league.

“We have always been proud for the league to be named VPL for not less than 10 years, and we enjoyed the partnership. We really liked it. But, with the loss we have incurred, we opted not to continue the sponsorship. This is one of the costs that our firm has to cut,” Hendi said.

“This is one of the hardest decisions that we had to take to cut our costs. Vodacom was paying Sh3 billion per season,” he said.

However, the Tanzania Premier League Board (TPLB) chief excutive officer, Almasy Kasongo, said that their contract with Vodacom Tanzania ends next season.

“We still have a valid contract with Vodacom Tanzania which ends in 2021/22, and we do not have any other information about the matter,” said Kasongo.

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By Mthokozisi Dube 

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