Vodacom turns the key on an iconic PSL season

Share

This season, it’s time to move beyond just winners and champions. This season, it’s time for the icons.

In the ultimate tribute to an era of iconic dominance by Orlando Pirates and Kaizer Chiefs, Vodacom’s new Sisonke Siya Winna campaign will give fans the chance to own two of the most iconic symbols of Soweto history – a custom-rebuilt Gusheshe and Kentucky Rounder.

For over 20 years, Vodacom has brought together fans of the two most iconic football clubs in South Africa around their shared passion for their teams. It’s a passion born on the streets of Soweto, where the Gusheshe and Kentucky Rounder embody a similar cultural identity.

And at the end of this season, one Orlando Pirates fan will be handed the keys to a vintage Gusheshe custom-designed in team colours, while a Kaizer Chiefs fan will slide into the driver’s seat of an equally iconic Kentucky Rounder modelled on the team’s identity.

This season is all about icons, and the fans’ journey towards iconic status of their own.

“The Sisonke Siya Winna campaign is a celebration of the collective fans of both of these iconic clubs and the shared history that has created this incredible cultural identity around Orlando Pirates and Kaizer Chiefs,” said Sibongile Mthimunye, Senior Soccer Specialist for Vodacom.

“As much as these two teams compete and the fans are rivals, there is a shared history that has made them icons. The fans live this through their own identity, and the Sisonke Siya Winna campaign will give them the chance to enrich their experience with their own piece of the iconic culture of Soweto.”

The Gusheshe and Kentucky Rounder are two of the most iconic vehicles in Soweto culture, and Brad Abrahams has been given the task of restoring and customising the two team vehicles that will be won by two lucky fans.

“Our focus is to completely rebuild these two cars while remaining true to their original aesthetic. These are vehicles that were not designed to be overly flamboyant, and for their owners it has never been about drawing attention to themselves. These are not just cars. They are a culture. They represent everything of that time in the 80s and 90s when Soweto was unique in the world, producing unique music and fashion. This was another extension of that lifestyle. People don’t become a part of this lifestyle for the social media likes. They’re a part of it for that one nod they get from a fellow driver that says, ‘I recognise what you have’,” says Abrahams.

“As part of our rebuild we tear the whole car apart and then begin the process of refreshing it, from making sure the body is solid to going through the engine and replacing the seals, bearings, belts and oils. We rebuild it from the ground up and update the technology where we can, such as more modernised suspension. I’m not going to give away too much, but on the Gusheshe for example, we have slight hints of the Orlando Pirates brand coming through with the team logo on the wheels.”

According to Abrahams, there is one unmistakeable element that defines both of these vehicles and their cultural status.

“The paintwork. What snaps heads is that absolutely perfect paint that glistens. Then you move onto the ride height and the so-called stance of the vehicle that completes the presence of the car. That’s what we’re after.”

To stand a chance to win one of these incredible vehicles, fans from both teams simply need to follow @VodacomSoccer to get more details or click the link – https://now.vodacom.co.za/article/sisonke-siya-winner.

Kaizer Chiefs fans will get to double their entries when they connect and recharge with KC Mobile and for Bhakajuju fans, all they have to do to double their entries is to download the Orlando Pirates Official App.

Press Release

Leave a Reply

Your email address will not be published. Required fields are marked *